{"id":4201,"date":"2019-10-10T09:57:49","date_gmt":"2019-10-10T07:57:49","guid":{"rendered":"https:\/\/stifinder.com\/alfred-josefsen-former-ceo-at-irma\/"},"modified":"2019-11-29T12:39:52","modified_gmt":"2019-11-29T11:39:52","slug":"alfred-josefsen","status":"publish","type":"page","link":"https:\/\/stifinder.com\/en\/alfred-josefsen\/","title":{"rendered":"Alfred Josefsen, former CEO of Irma"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Alfred\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Alfred Josefsen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Former CEO at Irma<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

I\u2019ve worked from a top management perspective in my entire career and I\u2019ve positioned myself in terms of leadership as a \u2018people manager\u2019 \u2013 a style which is suited to me. Nevertheless, it was given a new form when I met Lasse back in 2000. A group chief executive among Irma\u2019s owners, FDB, had come up with the brilliant idea that the whole executive group would participate in a customised Stifinder Programme. I\u2019d been the general manager of Irma for a year. The business was in a bad shape and I was working round the clock to save it. Three weeks\u2019 absence therefore seemed completely hopeless.<\/p>\n

Felt at home<\/strong>
Fortunately I chose to say \u201cOK, I have to be here \u2013 what can I get out of it?\u201d And as it turned out, Lasse\u2019s way of working was 100% identical to mine. It was incredibly easy for me to enter into the spirit of the Stifinder programme. I\u2019d done many of the things before, but now they were conceptualised: peak performance patterns, proactive thinking etc. So I could go home and communicate the things that I think are right for us, and I started giving internal courses which helped inspire the employees to move in a new direction.<\/p>\n

A Stifinder-minded business<\/strong>
Only the management team and HR people have completed the Stifinder programme, but the impact has been tremendous, and today we\u2019re a kind of Stifinder-minded business. As I see it, organisations with diagrams, forms, hierarchies and procedures are mainly about what people are not allowed to do. We want people to do as much as possible of what we and they prefer. That\u2019s the reason we\u2019ve built responsibility into our organisation. Our store managers have personal responsibility and the liberty to make small-scale decisions. This means among other things that during the crisis we acted calmly and in good time, and that despite a minor dip we did well and made it in one piece without major changes to our concept and without job cuts.<\/p>\n

Record birthday<\/strong>
The peak performance patterns in particular have created value for us because we\u2019ve used them commercially. For example, we\u2019ve set targets for how much we can sell in a week and we\u2019ve introduced 10-15 peak performance days a year. This culminates on 23 August every year, our anniversary, which we only mark on the actual day. Our 125th anniversary in 2011 was on a Wednesday, where our normal sales total DKK 6 million. But we had prepared using peak performance patterns, and instead our sales totalled DKK 46 million! It has developed into an example, not only in our sector but in business in general, of how you can make trees grow up to the sky by concentrating, focusing and preparing. A brilliant story, isn\u2019t it?<\/p>\n

The crucial factor<\/strong>
The real merits of the Stifinder programme are to move from thinking to acting. The Stifinders I know have acted \u2013 made agreements with themselves and addressed their relations, mindset and behaviour etc. After all, leadership development is personal development. The Stifinder programme is not just models. On the contrary, you get the opportunity to work with aspects of your personality and you learn things about yourself. I also think that the slow pace is unusual \u2013 but recognition take time, and it takes a long time to effectively change your habits. I think the Stifinder Programme respects this. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead more about the Stifinder Programme<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Alfred Josefsen Former CEO at Irma I\u2019ve worked from a top management perspective in my entire career and I\u2019ve positioned myself in terms of leadership as a \u2018people manager\u2019 \u2013 a style which is suited to me. Nevertheless, it was given a new form when I met Lasse back in 2000. A group chief executive […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4201","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAlfred Josefsen, Stifinder and former CEO of Irma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stifinder.com\/en\/alfred-josefsen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfred Josefsen, Stifinder and former CEO of Irma\" \/>\n<meta property=\"og:description\" content=\"The real merits of the Stifinder programme are to move from thinking to acting. The Stifinders I know have acted \u2013 made agreements with themselves and addressed their relations, mindset and behaviour etc. After all, leadership development is personal development. The Stifinder programme is not just models. On the contrary, you get the opportunity to work with aspects of your personality and you learn things about yourself. I also think that the slow pace is unusual \u2013 but recognition take time, and it takes a long time to effectively change your habits. I think the Stifinder Programme respects this.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stifinder.com\/en\/alfred-josefsen\/\" \/>\n<meta property=\"og:site_name\" content=\"Stifinder\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-29T11:39:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stifinder.com\/wp-content\/uploads\/2019\/10\/Ledelseskommissionen-Alfred-Josefsen_preview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1084\" \/>\n\t<meta property=\"og:image:height\" content=\"746\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Alfred Josefsen, Stifinder and former CEO of Irma\" \/>\n<meta name=\"twitter:description\" content=\"The real merits of the Stifinder programme are to move from thinking to acting. The Stifinders I know have acted \u2013 made agreements with themselves and addressed their relations, mindset and behaviour etc. After all, leadership development is personal development. The Stifinder programme is not just models. On the contrary, you get the opportunity to work with aspects of your personality and you learn things about yourself. I also think that the slow pace is unusual \u2013 but recognition take time, and it takes a long time to effectively change your habits. I think the Stifinder Programme respects this.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/stifinder.com\/wp-content\/uploads\/2019\/10\/Ledelseskommissionen-Alfred-Josefsen_preview.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stifinder.com\\\/en\\\/alfred-josefsen\\\/\",\"url\":\"https:\\\/\\\/stifinder.com\\\/en\\\/alfred-josefsen\\\/\",\"name\":\"Alfred Josefsen, Stifinder and former CEO of Irma\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stifinder.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/stifinder.com\\\/en\\\/alfred-josefsen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/stifinder.com\\\/en\\\/alfred-josefsen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stifinder.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Ledelseskommissionen-Alfred-Josefsen_preview-1024x705.jpg\",\"datePublished\":\"2019-10-10T07:57:49+00:00\",\"dateModified\":\"2019-11-29T11:39:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/stifinder.com\\\/en\\\/alfred-josefsen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/stifinder.com\\\/en\\\/alfred-josefsen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/stifinder.com\\\/en\\\/alfred-josefsen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/stifinder.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Ledelseskommissionen-Alfred-Josefsen_preview-1024x705.jpg\",\"contentUrl\":\"https:\\\/\\\/stifinder.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Ledelseskommissionen-Alfred-Josefsen_preview-1024x705.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/stifinder.com\\\/en\\\/alfred-josefsen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/stifinder.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alfred Josefsen, former CEO of Irma\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/stifinder.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/stifinder.com\\\/en\\\/\",\"name\":\"Stifinder\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/stifinder.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/stifinder.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/stifinder.com\\\/en\\\/#organization\",\"name\":\"Stifinder\",\"url\":\"https:\\\/\\\/stifinder.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/stifinder.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/stifinder.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/stifinder_logo_grey.svg\",\"contentUrl\":\"https:\\\/\\\/stifinder.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/stifinder_logo_grey.svg\",\"width\":14.1,\"height\":71.6,\"caption\":\"Stifinder\"},\"image\":{\"@id\":\"https:\\\/\\\/stifinder.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alfred Josefsen, Stifinder and former CEO of Irma","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stifinder.com\/en\/alfred-josefsen\/","og_locale":"en_US","og_type":"article","og_title":"Alfred Josefsen, Stifinder and former CEO of Irma","og_description":"The real merits of the Stifinder programme are to move from thinking to acting. The Stifinders I know have acted \u2013 made agreements with themselves and addressed their relations, mindset and behaviour etc. After all, leadership development is personal development. The Stifinder programme is not just models. On the contrary, you get the opportunity to work with aspects of your personality and you learn things about yourself. I also think that the slow pace is unusual \u2013 but recognition take time, and it takes a long time to effectively change your habits. I think the Stifinder Programme respects this.","og_url":"https:\/\/stifinder.com\/en\/alfred-josefsen\/","og_site_name":"Stifinder","article_modified_time":"2019-11-29T11:39:52+00:00","og_image":[{"width":1084,"height":746,"url":"https:\/\/stifinder.com\/wp-content\/uploads\/2019\/10\/Ledelseskommissionen-Alfred-Josefsen_preview.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Alfred Josefsen, Stifinder and former CEO of Irma","twitter_description":"The real merits of the Stifinder programme are to move from thinking to acting. The Stifinders I know have acted \u2013 made agreements with themselves and addressed their relations, mindset and behaviour etc. After all, leadership development is personal development. The Stifinder programme is not just models. On the contrary, you get the opportunity to work with aspects of your personality and you learn things about yourself. I also think that the slow pace is unusual \u2013 but recognition take time, and it takes a long time to effectively change your habits. I think the Stifinder Programme respects this.","twitter_image":"https:\/\/stifinder.com\/wp-content\/uploads\/2019\/10\/Ledelseskommissionen-Alfred-Josefsen_preview.jpg","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/stifinder.com\/en\/alfred-josefsen\/","url":"https:\/\/stifinder.com\/en\/alfred-josefsen\/","name":"Alfred Josefsen, Stifinder and former CEO of Irma","isPartOf":{"@id":"https:\/\/stifinder.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/stifinder.com\/en\/alfred-josefsen\/#primaryimage"},"image":{"@id":"https:\/\/stifinder.com\/en\/alfred-josefsen\/#primaryimage"},"thumbnailUrl":"https:\/\/stifinder.com\/wp-content\/uploads\/2019\/10\/Ledelseskommissionen-Alfred-Josefsen_preview-1024x705.jpg","datePublished":"2019-10-10T07:57:49+00:00","dateModified":"2019-11-29T11:39:52+00:00","breadcrumb":{"@id":"https:\/\/stifinder.com\/en\/alfred-josefsen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stifinder.com\/en\/alfred-josefsen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stifinder.com\/en\/alfred-josefsen\/#primaryimage","url":"https:\/\/stifinder.com\/wp-content\/uploads\/2019\/10\/Ledelseskommissionen-Alfred-Josefsen_preview-1024x705.jpg","contentUrl":"https:\/\/stifinder.com\/wp-content\/uploads\/2019\/10\/Ledelseskommissionen-Alfred-Josefsen_preview-1024x705.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/stifinder.com\/en\/alfred-josefsen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stifinder.com\/en\/"},{"@type":"ListItem","position":2,"name":"Alfred Josefsen, former CEO of Irma"}]},{"@type":"WebSite","@id":"https:\/\/stifinder.com\/en\/#website","url":"https:\/\/stifinder.com\/en\/","name":"Stifinder","description":"","publisher":{"@id":"https:\/\/stifinder.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stifinder.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/stifinder.com\/en\/#organization","name":"Stifinder","url":"https:\/\/stifinder.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stifinder.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/stifinder.com\/wp-content\/uploads\/2018\/09\/stifinder_logo_grey.svg","contentUrl":"https:\/\/stifinder.com\/wp-content\/uploads\/2018\/09\/stifinder_logo_grey.svg","width":14.1,"height":71.6,"caption":"Stifinder"},"image":{"@id":"https:\/\/stifinder.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/stifinder.com\/en\/wp-json\/wp\/v2\/pages\/4201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stifinder.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stifinder.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stifinder.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stifinder.com\/en\/wp-json\/wp\/v2\/comments?post=4201"}],"version-history":[{"count":22,"href":"https:\/\/stifinder.com\/en\/wp-json\/wp\/v2\/pages\/4201\/revisions"}],"predecessor-version":[{"id":5320,"href":"https:\/\/stifinder.com\/en\/wp-json\/wp\/v2\/pages\/4201\/revisions\/5320"}],"wp:attachment":[{"href":"https:\/\/stifinder.com\/en\/wp-json\/wp\/v2\/media?parent=4201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}